Month: June 2011

Susan Bratton Featured on Australian TV Show “Perrett Report”

During my trip through Australia, keynoting the [email protected] conference and the ADMA (Australian Direct Marketing Association) Email and Social 3-city program I was featured on FoxTel on the Perrett Report. Here’s Janine Perrett interviewing me for Australian business television. Thanks to Simon Van Wyk, founder of HotHouse agency and his beautiful wife, Linda Smith, who …

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Keynote: Persuasion Strategies for Digital Marketers

Are you an aficionado OF or a slave TO conversion? Numbers and letters… the war online is won or lost in the subtleties of A/B testing and conversion optimization (the metrics) and getting into the psyche of your prospect (the words). Are you world-class at both disciplines? Before you optimize conversions, you must begin with …

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