I spoke on a panel at Snowcial in South Lake Tahoe on Social Sciences. Talked mostly about the 4 Realms of Persuasion Marketing and recommended Pitch Anything and Fascinate as the two best persuasion books to read now.
If you have not gotten all the freebies I loaded up at Conversion Triggers go now and sign up.
I put all kinds of book excerpts and pdf cheat sheets on persuasion there for you.