“You don’t know what you don’t know.” I love it when I have an epiphany and whomp that phrase soundly in my new-found knowledge… A recent whomping took place in my life as I looked back on 2 1/2 years of studying neuro-marketing and copy writing. I realized that, for the last 30 years, I’ve […]
‘Conversion Triggers’ Keynote at SES San Francisco Read More »
During my trip through Australia, keynoting the Affili@Syd conference and the ADMA (Australian Direct Marketing Association) Email and Social 3-city program I was featured on FoxTel on the Perrett Report. Here’s Janine Perrett interviewing me for Australian business television. Thanks to Simon Van Wyk, founder of HotHouse agency and his beautiful wife, Linda Smith, who
Susan Bratton Featured on Australian TV Show “Perrett Report” Read More »
Are you an aficionado OF or a slave TO conversion? Numbers and letters… the war online is won or lost in the subtleties of A/B testing and conversion optimization (the metrics) and getting into the psyche of your prospect (the words). Are you world-class at both disciplines? Before you optimize conversions, you must begin with
Keynote: Persuasion Strategies for Digital Marketers Read More »
I’ll be speaking in Brisbane, Melbourne and Sydney on June 20-24th. If you are attending the ADMA event, please let me know! I’d love to say, “hello.”
Keynote Australian Direct Marketing Association Read More »
I spoke at Underground 007 on the topic of “The Trillion Dollar Secret” – profitable ideas bootstrap entrepreneurs can steal from venture-backed silicon valley start ups. One well-known entrepreneur said, “Your speech just saved me $200,000. Basically I was negotiating to sell my stake in a company. The buyer offered $200K to low ball me.
“Your Speech Just Saved Me $200,000” – Entrepreneur Read More »
I didn’t win the Underground™ Marketer of the Year award – that went to Joel Marion, whose presentation, rich with insider email conversion techniques, deserved the award for being the most applicable to the largest number of attendees. He was excellent. Joel’s products: Cheat Your Way Thin Xtreme Fatloss Diet (first million dollar fitness launch)
My Ballsy Risk – Quadruple Win at Underground 007 Read More »