EVENT: Featured Speaker San Francisco Bay Area Innovation Group (sfBIG)
TITLE: “Digital Sex”
WHEN: Thu, Oct. 15, 2015 8 a.m. – 10:30 a.m.
WHERE: The Grand Ballroom at Omni San Francisco Hotel
San Francisco Bay Area Interactive Advertising Group featured Susan as one of two thought-leaders at their Digital Sex event.
Adam Kleinberg, CEO of Traction asked the following questions for a lively discussion:
- Susan, tell us about your journey. How did you go from being digital media pioneer to building a sexual content empire?
- Cheri, you are the “influencer” every brand wants to engage. How did you build this huge following and what role has sexuality played in your path?
- Let’s start from the top. How has sex changed because of digital?
- What impact has that had on us as human beings? Are we truly less able to connect because of all this technology?
- When I was in college, dating was hard. Picking up women in bars is not easy. It’s seems like picking someone up online is more about being clever and less about being good looking. Does our ability to find love on tinder or grindr make being intellectual more sexy?
- Playboy announced this week that they would no longer have pictures of naked women. It’s hard to sell something people can get for free. Susan, you’ve made a living selling sexual content that isn’t porn. What advice do you have for Playboy?
- Does sex still sell? It seems like we see less beer commercials with girls in bikinis during the Superbowl that we did a decade ago. Can sex sell on a phone?
- Content marketing is all the rage. Cheri, I see you on Facebook and Instagram taking an almost campaign approach to your branded content: you promote your art for a month, you share videos of yourself playing ukulele for a month, you share sexy model photo shoot pictures for a month. Is that approach deliberate? Is that something brands can learn from?
- What other opportunities does digital sexuality represent for brands?
- Susan, you said to ask you about a product constellation strategy. What the hell is that?
- Could you both comment on competitive differences between platforms? Susan, you on technologies and Cheri, you on social channels?
- How has media fit into your overall strategies for building your brands?
- Let’s talk porn. We all know VR is coming. I read an article about “teledidonics” today—gadgets that combine with your VR so it feels like you’re having sex as you’re immersed in this visual sex experience. Will people ever leave the house again?
