Webcology Interviews Susan Bratton on Conversion Triggers Keynote SES Presentation
Webcology Interviews Susan Bratton on Conversion Triggers Keynote SES Presentation Read More »
“You don’t know what you don’t know.” I love it when I have an epiphany and whomp that phrase soundly in my new-found knowledge… A recent whomping took place in my life as I looked back on 2 1/2 years of studying neuro-marketing and copy writing. I realized that, for the last 30 years, I’ve
‘Conversion Triggers’ Keynote at SES San Francisco Read More »
During my trip through Australia, keynoting the Affili@Syd conference and the ADMA (Australian Direct Marketing Association) Email and Social 3-city program I was featured on FoxTel on the Perrett Report. Here’s Janine Perrett interviewing me for Australian business television. Thanks to Simon Van Wyk, founder of HotHouse agency and his beautiful wife, Linda Smith, who
Susan Bratton Featured on Australian TV Show “Perrett Report” Read More »
Are you an aficionado OF or a slave TO conversion? Numbers and letters… the war online is won or lost in the subtleties of A/B testing and conversion optimization (the metrics) and getting into the psyche of your prospect (the words). Are you world-class at both disciplines? Before you optimize conversions, you must begin with
Keynote: Persuasion Strategies for Digital Marketers Read More »
I’ll be speaking in Brisbane, Melbourne and Sydney on June 20-24th. If you are attending the ADMA event, please let me know! I’d love to say, “hello.”
Keynote Australian Direct Marketing Association Read More »